Dry skin can feel tight and may have visible flaking. It is often delicate, easily irritated, and usually sensitive to cold weather. Dry skin has a matte finish with no sheen and can have a rough feel to it. Many people think that they have dry skin when they actually have a superficial dry condition. Superficial dryness is caused by exposure to the sun, sea, air, wind, or pollutants. It is also caused by improper skin-care habits such as using soap as a cleanser or not using a moisturizer for protection. The symptoms of certain skin diseases such as eczema, mild psoriasis, or atopic dermatitis are sometimes mistaken for dry skin.